Paul Boag recommended Libsyn to me as he uses it for his podcast. However, I am going to stick with 3 services- ones that I have had experience with or been highly recommended. There are many podcasting services you could use- in fact I'd be interested in ones that I haven't listed- so please do mention this in the comments. This will help when you put up your "show notes" on your website This is the same as producing a blog post, but some people can fall into the trap of just waffling on a podcast because they're good at talking! Make sure you do your research and produce a plan of what you're going to say. Do your research Spend some time researching what you're going to say.That way people know when the next one is going to arrive. I recommend releasing it on the same day or same day of the month each time. If it's not possible to produce a weekly podcast, then make it fortnightly or even monthly. Like blogs and websites it's important to keep your content updated regularly. It's going to be easier for you to produce and people are more likely to listen- especially in this world of short attention spans. I'd recommend keeping it to 5-10 minutes. Remember, people don't have time to listen to overly-long podcasts. Remember, as with the web, content is king! It's easy to have grand ideas, and perhaps you'd love to produce an "all singing all dancing" podcast with a live band, live interviews with celebs! I'd advise keeping it simple and to the point. The good news is that it doesn't have to take up too much of your time or money to get a podcast going. It's a great way of getting your message out to a wider range of people, and it's not as difficult to produce as you think.Īs a small business, you're probably not going to have a huge amount of time and money at your disposal. It also reaches people who find reading difficult such as people with dyslexia or who are partially sighted. So many of us now have MP3 players or smartphones or even internet radios and so podcasting is becoming more and more popular. I've been a massive fan of Paul Boag's Boagworld podcast for example (listened since he first started doing it) and also the more recent Daily Dose from The Next Web. This way I can follow what is happening in my areas of interest whilst I am driving my car, or when reading isn't always possible. However, I do subscribe to a few podcasts. I love reading posts on the many blogs I subscribe to, but like many people, I just don't have the time to read them all on a daily basis. Do you ever feel there are just not enough hours in the day or enough days in the week? Despite so many tools to make our life easier, our lives have become busier and this isn't helped by the immense amount of material to read on the internet every day!
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